Saul Bass (1920 - 1996) was a prolific and influential graphic designer.
Among many achievements in animation and poster and logo design, his work in the arena of title sequences for film changed the industry.
In 'Bass On Titles', a 35-minute film produced in '77, he discussed his work and showed several examples.
See also:
Saul Bass on the web
(Found via lightgreen)
Saul Bass discusses his work on film titles (1977)
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